7 Steps To Creating An Amazingly Detailed Infographic
- Mar 20, 2017
- Sudipto Das
Visual information is considered as one that creates a long lasting impression on people in comparison to that of regular textual information. The reason is quite simple. Our brain processes visual matter faster than that of text.
Hence, infographics play a big role in digital marketing because it’s almost based entirely on visual information which creates a lasting impression on the audience. It’s considered one of the most shared and liked things on the social networking platforms.
But how can you create an amazingly detailed infographics within a few steps? Let’s see.
Process all that data as closely as possible
Are you researching it all yourself or it’s being handed over to you by somebody else? Whatever it is, the chances are that you will be going through a ton of data.
The most important thing to remember here is that don’t just skim over the entire thing. Process the information as closely as possible. Important nuggets of information can be hiding in any paragraph of the entire thing. Make sure you don’t miss them.
After processing the entire thing, make a note of the things that you want to incorporate in your infographic.
Check whether your data sources are credible enough or not
This part is very important for you to build some credibility among your audience. You must research deep and find out whether the information that you are incorporating in your infographics is trustworthy or not.
You definitely shouldn’t feed false information to your audience because that would result in a disaster (if any of your audience gets a good hint of it and looks it up on the internet).
Stay true to your task, check your sources and you would definitely be sorted.
Design a wireframe
A wireframe is nothing but a skeleton of the thing you are working with. A wireframe can be considered a staple part of any sort of design especially one that’s complex and involves a lot of information like an infographic.
Considering designing a wireframe before you begin on the actual design. A wireframe is more than capable of setting your strategies straight. It’s going to save you a lot of time and money. Make it a habit rather than a practice.
Format with a clear purpose
You’ll notice certain information in your infographic requiring a specific out-of-the-ordinary way for proper representation. Try and be a little creative with your format.
Don’t just use a format for the sake of it. Use diagrams, flow charts, pie charts, maps etc. (virtually anything that can come in handy for you). The more creative you are, the more effective it’s going to be.
Tell a story
Your infographic must be based on a clear and simple message. Having a message that’s simple and clear enough for your audience to understand is the key to creating a successful infographic.
Your inforgraphic story should take form at the time you begin on the wireframe. Remember the story should always dictate your infographic and it shouldn’t be the other way around.
Set the tone of your infographic
Just make sure that the voice of your infographic matched its subject matter. If your infographic’s based on a serious matter, be serious. At the same time, if it’s lighthearted, design your infographic in the same image. The idea is pretty simple but effective.
An infographic that doesn’t match its voice becomes very difficult to comprehend. So take some time and set the tone of your infographic before beginning on the actual matter itself.
Think out of the box
Don’t just always go with the conventional tried and tested methods. Be a little creative and improvise. Think outside the box and implement the new ideas if you find any. You must also remember that they should relevant to the subject matter and attractive at the same time.
Don’t just rely on the text and typography. Use charts, illustrations, graphics and icons if you want to create a visual interest among your audience.
Some thumb rules to follow
Make sure your typography complements the visualization. The typography should also be consistent in your infographic.
Consider only those colors that work well on a device screen.
Don’t overcrowd. Organization’s the key.
Last but not the least, proofread it thoroughly in the end.
Just follow the tips above and you’ll definitely be able to create an amazingly detailed infographic in no time. With that, I’ll bring this article to an end. Hope you had a good read.
Sudipto writes technical content periodically for brishtitechnologies.com and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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