10 of the Most Basic SEO Techniques That Every Webmaster Should be Aware of (P-2)

10 of the Most Basic SEO Techniques That Every Webmaster Should be Aware of (P-2)

**If you haven’t checked the first part of this article yet, we would suggest you to check that out first before going through this one right here.

6. Create SEO-friendly URLs

Your webpage URL can affect the SEO rankings of your page for good, provided you create them the right way.

Always try to include keywords in your URL to get the best possible results. For example,

yourdomain.com/digital-marketing.html.

DO NOT overdo it though. A URL exhibiting more than 3 hyphens in all tend to look spammy from the point of view of the audience. So refrain from using that practice for your very own good.

Note: Always use hyphens in URLs; NOT underscores. Hyphens are treated as space; NOT underscores.

7. Practice interlinking between pages

Internal links connecting to different pieces of your website content is a great way to help search engine crawlers catalog the pages of the site for your own good.

For example,

Instead of simply linking to the “Contact us” or “Our partners” page from the navigation bar of your homepage, consider adding text-based links to these pages from the body of your content. This can provide the much-needed SEO-boost to your website in the right direction.

8. Update your site periodically

Regular site updates can definitely benefit your SEO results, on the whole.

That’s because the top priority of search engines is to serve up the latest and the most relevant results to the users to meet all their requirements. Hence, they prefer to share sites containing the latest and the most up-to-date information of all. So the more the quality of content you post on your website, the more your SEO rankings improve for good.

Additionally, the more the content you post on your site, the more chances you get to include keywords on your website. This creates a significant boost in the chances of search engine traffic generation for your own SEO advantage.

So is there something not to like? Guess not!

Note: The easiest way of making regular site updates a part of your SEO strategy is to have a website blog or a separate news section where you can update content as per your convenience. Both of these practices will help you connect with your readers, and at the same time, will also appease the search engines’ cravings for fresh content, in general.

9. Stress more on the quality of your content to quantity

Your website content can definitely play a significant role in improving your SEO ranking on a SERP (search engine results page) provided it is original, SEO-friendly, and unique in its own way.

Content that is created just for the sake of it cannot benefit your website in any way whatsoever. Hence, the advice is to stress more on quality to quantity to maximize benefits in the long run. The following SEO-friendly content creation tips can also come in handy for you:

  • Write engaging write-ups; something that’s more than capable of inducing a reaction in people.

  • DO NOT stuff keywords in your content. It’s a poor SEO-practice and will do your site more harm than good in the long run.

  • Base your write-up on a unique topic that’s creating quite a buzz in recent times.

  • Cite credible sources. It helps to increase the authenticity of your post.

  • Include relevant images and videos (if possible). All text is boring.

  • Include social media shareable buttons on your blog so that it can be easily shared on different social media channels (including the likes of Twitter, Facebook, Google plus and others).

For more information on SEO-friendly content framing, consider going through this article, in particular.

10. Develop relationships with other sites for link exchange purposes

An easy way to attract more traffic to your site is by developing promising relationships with other credible sites, in general.

Here’s how you can do it:

You approach a site X with a request to place a link of your content on their page (even the blog would do). You have also told them that in return, you would do the very same thing (i.e. place a link of theirs on yours) on your website. In case they comply, everybody wins, and your purpose is also served for good.

Lastly, I would like to tell you that SEO is not about instant gratification. You cannot expect to see results in a day. But with proper planning and effort, you will reach that level of perfection in due time for sure. With that, I’ll sign off finally for the day. Hope the tips mentioned in this article come in handy for you. Good luck!

Sudipto Das

Sudipto writes technical content periodically for brishtitechnologies.com  and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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