Education Content Writing: A Few Tips and Tricks
- Mar 10, 2017
- Sudipto Das
Quality content always plays an important role in digital marketing. That’s because it helps to generate genuine leads which also have a significant chances of getting converted into potential customers.
If you have an educational website, you might consider having a blog page on the same. Regular posts and content may not only benefit your business but they can also benefit your subscribed students who can learn a great deal more from the articles posted on your site.
You must also realize that quality always triumphs over quantity. Hence, your content must be top notch to receive attention from your subscribers, students and from the general traffic as a whole. How can you achieve that?
Here are a few educational content writing tips that might come in handy for you.
Write an eye-catching headline
This is the most significant part of your article. Your headline determines the fact whether your audience is going to read your content or not.
You have to remember that you have probably only a few seconds to catch the attention of the reader. Your headline’s your only weapon.
A tip to remember. Try to give solutions in your headline to make it more eye-catching.
Why do students make silly mistakes? (X)
How can students avoid making silly mistakes? (✔)
Your first impression depends on your first 3 sentences
I said previously the headline’s the most important part of a content which is true. Your first three sentences also play a similar role to that of your headline in terms of significance.
If you want to keep your reader hooked, you have to make those 3 sentences exciting. Ask yourself this question- what do the reader feels after reading those 3 sentences? Can s/he sees any hint of solution. If you feel that s/he gets the hint of a solution, you are on the right track.
Give at least one significant message through your article
Before delving right into the writing, it’s necessary for you to research first and find out what unique message can you give through the article?
Is it such that students will be benefitted tremendously as a whole? If your answer’s “yes”, you are again going down the right track.
Your educational content should be made in a unique voice of its own
Your content is the voice of the institute you represent. You MUST represent its personality.
Keep your writing tone aligned to your target users and subscribed readers. You must also try and give it an original voice of its own. Keep it richly informative such that benefits students in a general sense.
Content Optimization is necessary
Carefully optimized content are easy to comprehend and easy to read. Hence, you MUST optimize your articles for the benefit of your readers.
Some of the best ways to do that are to include:
You must also keep SEP in mind. Based on that you should optimize your article carefully to get a higher SERP (search engine results page) ranking.
After compiling the entire draft of your matter, it’s necessary for you to go back and give it a thorough check-up from the top to the bottom.
Think of various ways through which you can polish your article. Is a comma missing over there or is that a semicolon? Fix those issues if you find any.
Your final matter should shape up after two or three rounds of editing.
10 Thumb rules
Write short sentences. An average sentence should ideally have around 6-12 words. It might vary though depending on the circumstances.
Write simple and short paragraphs. No paragraph should ideally have more than 3 to 4 sentences at most.
Divide your article into subheadings. A 500 word article should have around 6-7 subheadings. A 1000 word content should have double that amount. It can vary though.
DO NOT stuff keywords.
Your content should be interactive. It should look as if you’re talking to the reader.
Write well researched, factual and informative write ups to get maximum engagement and credibility.
Be FUNNY if possible.
A section of bulleted points need to be included somewhere in your article. Try to include one if possible.
Lastly, DO NOT promote anything and DO NOT sell anything. It’s not a sales advertisement; it’s an educational content.
A 500 word article should ideally have around 12-15 paragraphs. A 1000 word article should double the amount.
Hope this article comes in handy for you. Happy writing!
Sudipto writes technical content periodically for brishtitechnologies.com and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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