Why should your education website get itself a SEO boost?
- May 30, 2017
- Sudipto Das
Websites and SEO go synonymous with one another in terms of valuation and importance. That’s mainly because of the number of benefits associated with SEO that are more than capable of having a positive influence on the website in terms of growth and popularity.
If you have an education website as a representative of your institution on the world wide web, it’s high time for you to give it a SEO boost; a result that might benefit you heavily in the long run. Let’s go through these benefits in greater details.
1. You’ll be able to create a better online experience for your target audience through SEO
Answer me this question first. What’s the most important aspect of your education business? Your students; right? Their word of mouth can go a long way indeed in making your institute a stand out among the crowd. Naturally, you have to do your best to improve their experience on your platforms, both online and offline.
The first step to improve your online user’s experience is to optimize your website both for your desktop and mobile users. SEO gives you the opportunity to do that. Thus, you can very well see that SEO can directly and positively affect your business at the very same time.
2. SEO can help to direct more and more relevant traffic from reputed search engines to your site
Your traffic is the fuel of your internet success and SEO should be your weapon of choice to direct more and more relevant traffic to your designated website.
Search engine optimization makes it possible for your website to gain a high ranking on major search engines such as Google. Thus, it can easily bring the odds in your favor especially when generation of leads is concerned. That’s exactly what the doctor ordered; isn’t it?
3. SEO isn’t just a cost; it’s an investment
SEO was once considered a part of the luxury. If you have finances to spare, a little bit of search engine optimization was once considered acceptable. Not anymore.
Today it has become a very part of the necessity rather than a luxury. It’s the gift that keeps on giving. With a little bit of investment in SEO (specifically in PPC advertising and Google Adwords), you will be able to draw in consistent and relevant traffic to your page almost 24 hours a day.
So this is naturally not a cost; it’s an investment. To be more specific, I should say that this is an investment having a high ROI.
4. SEO is one of the most cost effective forms of digital marketing
Most digital marketers know the pains of digital marketing and the prices associated with it. SEO comes in as a breath of fresh air.
Some SEO related strategies such as blog promotions, content marketing, social media management coupled with organic business listings don’t even cost a dime. If you can do it the right way (coming up with original and unique content), you are more than guaranteed to get results.
Yes, it’s time consuming but is it worth the effort? Absolutely!
5. SEO aids you a lot in converting more leads to businesses
Always remember that a SEO-friendly site is a user-friendly site. A SEO-friendly site is fast, convenient to access and is compatible with both mobile and desktop devices. So if you have a SEO-friendly educational beside, your students will be able to conveniently access data from both of their mobile and desktop devices.
These things can greatly increase your credibility to the outside world which can directly affect your business dealings from a positive point of view.
6. SEO gives your website the brand value it deserves
Every business be it small or big wants to have a credible brand value. This helps to make them a standout among the crowd.
People trust search engines like Google more than anything. So if they witness Google giving priority to your website more than the others, they’ll start giving your priority as well. Your brand value creeps up and so does your business. You can’t ask for more; can you?
So what are you still waiting for? Give your education website the SEO-boost it deserves now. Do it the right way and you’ll definitely see the benefits that it can bring in the long run.
Sudipto writes technical content periodically for brishtitechnologies.com and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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