Universities/Colleges are always looking for that extra edge when it comes to admissions. The more applications a college receives, the more critical they get about granting admissions to students, only aiming for the cream ones. Resultantly they improve upon their most coveted key metrics attracting the next generation of students. Metrics such as graduation rate, salaries upon graduation, and ROI. Google AdWords is one of the most effective PPC advertising vehicle that not only places your college website prominently on the Search Engine Results Page (SERP), but also complements your existing SEO strategies effectively. We combine proven principles, recent trends and our wealth of experience spanning over years in the industry to implement the best strategies for managing your AdWords account and generate the maximum inbound traffic to your university/college website and best of results.
What you can expect
Our AdWords Account Management services are inclusive of but not restricted to:
- Thorough keyword research and suggestions based on the business goals
- Creating highly targeted and engaging ad copies that generate interest and result in maximum clicks
- Landing page review and recommendations including design suggestion for maximum conversion
- Call tracking, conversion tracking, PPC monitoring etc daily
- Research and analysis of competitors AdWords strategies daily
- Suggestions for improvement of AdWords campaign
What we need from you
- Business name and address
- Detailed information about your academic business and institutes
- Your website's target audience
- The locations your business caters for
- URL of the educational website
- Core products/services
- A briefing on the goals of the campaign
Which tools do you use for AdWords account management?
Our team of experts conduct a thorough analysis of the current standards and implement the insights to manage your AdWords account. A lofty professional standard is maintained to help you improve the prospects of your business.
Who can set or modify the budget of the campaign?
You will set the budget of the campaign and we will work accordingly to make the most of it so that you receive the best results. If any revision of the budget is required, we will seek your approval before accomplishing any changes.
Can you work with a website that isn't English based?
We work only with English-based websites.
Do I need to provide my direct login details to the AdWords account?
No, you can provide us the user access to the AdWords account instead of the direct login details. You can close this access any time.